Anirudh brand ambassador of Deconstruct

Anirudh Ravichander, the Rockstar music composer of Indian Cinema, conducted a live recently and casually, Deconstruct Sun Screen appeared in the background. The reel went viral and fans quickly noticed and amplified across platforms.

What started as a blink-and-miss moment soon became a trending conversation, proving the power of online communities. Now, Deconstruct has tapped into the power of the internet by bringing on Anirudh Ravichander as its official brand partner.

“At Deconstruct, we’ve always believed that authentic moments make the most powerful stories,” said Malini Adapureddy, CEO of Deconstruct. “When we saw how organically people resonated with that moment, it felt only natural to take it forward. Anirudh embodies authenticity and relatability, values that align perfectly with our science-backed brand.”

The partnership is a reminder that today’s biggest endorsements are the ones audiences discover themselves.