Anupama Turns Torchbearer For Paradha

When passion meets belief, it creates waves, and that's exactly what Anupama Parameswaran is doing with Praveen Kandregula directed Paradha arriving in cinemas on the 22nd of this month. The actress isn�t just starring in the film, but she�s breathing life into its promotional campaign with unmatched dedication.

Anupama Parameswaran indeed has turned torchbearer. Instead of simply relying on traditional marketing, the actress hit the road, turning every city visit into a celebration. Over the past week, she�s been everywhere, from Hyderabad�s energetic trailer launch, to the bustling streets of Vizag, Kakinada and the cinema-loving crowd in Vijayawada.

Since the makers are still new to the industry, Anupama has taken the responsibility of promotions upon herself. She�s also actively promoting the film�s concept by wearing a Paradha during her public appearances. In fact, she even traveled in an open-top jeep while wearing it.

This aggressive promotional approach is no coincidence. It�s a testament to how much faith the team, especially Anupama, has in the story they�re telling. Every poster, every song, and especially the recently released trailer, has struck a chord with the audience.

Definitely, Paradha is creating the kind of pre-release excitement that�s hard to ignore. If the current buzz is any indication, audiences are in for something special.