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1980's style ads for Rangasthalam 1985!
By: Tupaki Desk | 7 Nov 2017 7:50 AM GMT
We all know that Sukumar is a perfectionist and he belongs to the group of people who believes in keeping the environment in which his characters are set in authentic. The art work in his films prove how he believes in aesthetics and also creating an atmosphere to represent his ideas and characters in his movies.
Now, for his more massy class love story, Rangasthalam 1985, Sukumar decided to bring in 1980's like never before. For all Mega Fans from 80's and 90's, it would be have been a common site to drink a "goli soda" for 25np and 50 np, then watch the movie for Rs.10 and go to a carnival called jathara in the near by village. There they might have seen many stalls with Nagarjuna Urea, Godavari DAB, Nandi Pipes, Charminar Rekulu (Asbestos), Goldspot cool drinks and many ads enticing the farmers and businessman to buy from them.
If you keenly observe the latest stills from Rangasthalam sets, you will see these ads written on walls and on stalls in the same style. By taking us through a nostalgia trip, Sukumar could also be trying to get some in-film branding by placing the ads of these brands. Even though few are now out of market, others who are present might feel this to be a big opportunity for publicity. It would be highly clever of Sukumar to get branding for 80's brands in 2017!
Now, for his more massy class love story, Rangasthalam 1985, Sukumar decided to bring in 1980's like never before. For all Mega Fans from 80's and 90's, it would be have been a common site to drink a "goli soda" for 25np and 50 np, then watch the movie for Rs.10 and go to a carnival called jathara in the near by village. There they might have seen many stalls with Nagarjuna Urea, Godavari DAB, Nandi Pipes, Charminar Rekulu (Asbestos), Goldspot cool drinks and many ads enticing the farmers and businessman to buy from them.
If you keenly observe the latest stills from Rangasthalam sets, you will see these ads written on walls and on stalls in the same style. By taking us through a nostalgia trip, Sukumar could also be trying to get some in-film branding by placing the ads of these brands. Even though few are now out of market, others who are present might feel this to be a big opportunity for publicity. It would be highly clever of Sukumar to get branding for 80's brands in 2017!
