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Chitti Gets A Long Name In China!
By: Tupaki Desk | 2 March 2019 1:19 PM GMT
Lyca Productions announced long before that they are aiming at China release for 2.0. They said that the movie will have widest release for any South Indian film there.
Shankar has been aiming to capture Chinese market too for his films as that will make his films more profitable and allow him freedom to think even bigger.
His I, was supposed to release there and it was even shot extensively. The movie couldn't release and the producer is no longer even producing films.
But 2.0 has a universal story of emotions that Chinese can connect with. So, the movie is titled, "Bollywood Robo 2.0 Resurgence".
Movie has extensive VFX work too, which seems to be loved by Chinese. If movie becomes a success there, Lyca can cut some of its losses from the project.
It cost them more than 450 crores to make the movie but it did make profits even though it became a reasonable success on brand value.
Shankar has been aiming to capture Chinese market too for his films as that will make his films more profitable and allow him freedom to think even bigger.
His I, was supposed to release there and it was even shot extensively. The movie couldn't release and the producer is no longer even producing films.
But 2.0 has a universal story of emotions that Chinese can connect with. So, the movie is titled, "Bollywood Robo 2.0 Resurgence".
Movie has extensive VFX work too, which seems to be loved by Chinese. If movie becomes a success there, Lyca can cut some of its losses from the project.
It cost them more than 450 crores to make the movie but it did make profits even though it became a reasonable success on brand value.
