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'Aha' Getting Bigger With Interesting Purchases!
By: Tupaki Desk | 15 Jan 2021 5:24 AM GMT
With the encouragement people have given after the reopening of theatres, the filmmakers got a huge boost. Despite the pandemic and new restrictions, the love of cinema drove people into the theatres and encouraged the producers. Tollywood is now arriving with interesting films one after the other.
But the overseas business is still a spot of bother for many big films and medium level films as they used to fetch huge rates. But the surge in the OTT market slightly compensates for that. Allu Aravind's 'Aha' which arrived in the past year is getting bigger and the competition between them is increasing the digital rights.
'Aha' has already bought the rights of big films like 'Krack' and 'Love Story' which gets them a lot of views and subscribers. This means that the other OTT platforms are going to buy films for even bigger rates to stay ahead in the competition. It looks the ongoing competition is definitely helping our Tollywood producers a lot.
But the overseas business is still a spot of bother for many big films and medium level films as they used to fetch huge rates. But the surge in the OTT market slightly compensates for that. Allu Aravind's 'Aha' which arrived in the past year is getting bigger and the competition between them is increasing the digital rights.
'Aha' has already bought the rights of big films like 'Krack' and 'Love Story' which gets them a lot of views and subscribers. This means that the other OTT platforms are going to buy films for even bigger rates to stay ahead in the competition. It looks the ongoing competition is definitely helping our Tollywood producers a lot.
