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Allu Aravind Missed A Trick Here
By: Tupaki Desk | 31 Jan 2020 10:48 AM IST
Allu Aravind have plans to launch his own OTT Platform named 'AHA'. He even acquired the digital rights of super hit films 'Arjun Suravaram' and 'Khaidi' already. Most people assumed 'Ala Vaikunthapuramlo' which was co-produced by Aravind will be streamed on AHA itself. Much to everyone's surprise, This Allu Arjun-starrer was sold out to Sun Next for a fancy price.
Did Allu Aravind missed a trick here? Had if 'Ala Vaikunthapuramlo' was streamed on AHA ahead of the TV Premier, Such a move could have fetched huge popularity and viewership for the new OTT Platform. Yearly Subscription of AHA costs Rs 365, on par with HotStar although it doesn't have crazy content. People are wondering whether this platform is really worth the amount paid? There wouldn't have been scope for criticism had if a Non-Baahubali record holder like 'Ala Vaikunthapuramlo' was streamed on it.
Needless to say that Allu Aravind is known for his business acumen. If someone like him takes a call, There could be a specific reason behind it and that's what people close to him would always agree. May be, He believes budget allotted for AHA doesn't permit streaming of star-studded films which cost a bomb. The Seasoned Producer might have thought selling the rights of the blockbuster would make sense after a detailed analysis. Who knows, Allu Aravind might restrict AHA to Low & Medium Budget Films.
Did Allu Aravind missed a trick here? Had if 'Ala Vaikunthapuramlo' was streamed on AHA ahead of the TV Premier, Such a move could have fetched huge popularity and viewership for the new OTT Platform. Yearly Subscription of AHA costs Rs 365, on par with HotStar although it doesn't have crazy content. People are wondering whether this platform is really worth the amount paid? There wouldn't have been scope for criticism had if a Non-Baahubali record holder like 'Ala Vaikunthapuramlo' was streamed on it.
Needless to say that Allu Aravind is known for his business acumen. If someone like him takes a call, There could be a specific reason behind it and that's what people close to him would always agree. May be, He believes budget allotted for AHA doesn't permit streaming of star-studded films which cost a bomb. The Seasoned Producer might have thought selling the rights of the blockbuster would make sense after a detailed analysis. Who knows, Allu Aravind might restrict AHA to Low & Medium Budget Films.