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Allu Aravind's Name Becomes A Curse For 'Aha'!
By: Tupaki Desk | 16 April 2020 8:00 AM GMT
OTT Platforms are getting a good reception from the audience in our country. They started becoming popular for a long time but the lockdown period helped them a lot and everyone is using them as it has become the only source of entertainment for people. There are a lot of digital platforms available to us and many big corporate houses are behind them.
They are even producing Telugu content too to entertain our audience. But Telugu film people have not kept direct links to them and just continued having a work relationship with them. But recently 'Aha' app was launched to provide regional content exclusively. Tollywood's bigwig Allu Aravind is supervising it. But people are under the impression that it is owned completely by this Mega-producer. This perception is proving to be costly for the app as Mega fans and people who support Allu family are using it extensively and others are not supporting it. Also, there is a talk that the content is not that interesting in this platform which is limiting its appeal.
With this, My Home Uma Maheshwar Rao, the financier of 'Aha' is resorting to budget cuts. News is that the employees are concerned about cost-cutting and them getting fired due to it. If this happens, the brand value may fall drastically as per experts. Critics are suggesting that providing more quality content in this OTT platform may improve things a bit. Let us wait and see what happens to 'Aha' in the coming days.
They are even producing Telugu content too to entertain our audience. But Telugu film people have not kept direct links to them and just continued having a work relationship with them. But recently 'Aha' app was launched to provide regional content exclusively. Tollywood's bigwig Allu Aravind is supervising it. But people are under the impression that it is owned completely by this Mega-producer. This perception is proving to be costly for the app as Mega fans and people who support Allu family are using it extensively and others are not supporting it. Also, there is a talk that the content is not that interesting in this platform which is limiting its appeal.
With this, My Home Uma Maheshwar Rao, the financier of 'Aha' is resorting to budget cuts. News is that the employees are concerned about cost-cutting and them getting fired due to it. If this happens, the brand value may fall drastically as per experts. Critics are suggesting that providing more quality content in this OTT platform may improve things a bit. Let us wait and see what happens to 'Aha' in the coming days.
