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Are Bad Decisions Affecting 'Aha'?
By: Tupaki Desk | 16 Jun 2020 8:46 AM GMT
'Aha' is an OTT platform that is aimed purely at the Telugu audience. Set up by Allu Aravind and a few big businessmen jointly, 'Aha' was launched in a grand manner but it is not getting enough reception from the public.
This digital platform has a lot of help from other bigwigs of the industry but this OTT platform is not able to compete with other digital streaming sites like Prime, Netflix and others. With no theatre releases, the producers are trying to release their films directly on digital platform and they are negotiating with all other sites except 'Aha' despite it being the only Telugu streaming site. Experts say that it the lack of public reception is one of the main reasons for producers not selling their films to 'Aha'. With no interesting films coming their way, the team of 'Aha' is reportedly buying whatever film that comes their way and streaming them. Films like Naveen Chandra's 'Bhanumati Ramakrishna' which could get released in theatres from the past one year is going to be streamed on 'Aha'.
Analysts are saying that lacking of good films and quality content is one of the reasons why people are not watching 'Aha' and people not viewing is the reason by producers are not selling their films to this site. We need to wait and see how 'Aha' sloves this problem.
This digital platform has a lot of help from other bigwigs of the industry but this OTT platform is not able to compete with other digital streaming sites like Prime, Netflix and others. With no theatre releases, the producers are trying to release their films directly on digital platform and they are negotiating with all other sites except 'Aha' despite it being the only Telugu streaming site. Experts say that it the lack of public reception is one of the main reasons for producers not selling their films to 'Aha'. With no interesting films coming their way, the team of 'Aha' is reportedly buying whatever film that comes their way and streaming them. Films like Naveen Chandra's 'Bhanumati Ramakrishna' which could get released in theatres from the past one year is going to be streamed on 'Aha'.
Analysts are saying that lacking of good films and quality content is one of the reasons why people are not watching 'Aha' and people not viewing is the reason by producers are not selling their films to this site. We need to wait and see how 'Aha' sloves this problem.
