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Are Leaks Becoming A Part Of Promotional Strategy?
By: Tupaki Desk | 16 Aug 2021 8:11 AM GMT
No matter how good your film is, it has to be marketed in a perfect way to reach the audience before the release. A clear promotional strategy can help the film in becoming a big success. Sometimes, the makers resort to some unconventional ways to take the film into the public and increase the expectations over the film. We often see a lot of leaks happening from big films which is worrisome to the producers.
But there is heavy talk that these leaks are also used as a part of the promotional strategy by some films. If we look at it carefully, these leaks are happening just before a couple of hours of the release of teasers and songs. There are times when these leaks benefitted the films. For example, we saw some footage of 'Baahubali 1 & 2' getting leaked before the film's actual release. While the makers were not happy with it, these leaks introduced the audience to the sheer scale and magnitude of the film. The grandness visible in these leaked footage made the audience to eagerly wait for the movie to hit the big screen. We even saw the kiss scene of Vijay Devarakonda and Rashmika Mandanna getting released prior to the release of 'Geetha Govindham'. This caught the attention of the public and increase the hype around the movie heavily.
Looking at these, some people are guessing that the leaks from 'Pushpa' and 'Bheemla Nayak' team are a strategy to increase the hype on the promotional content. The fight scene visuals of 'Pushpa' came out just before the release of the actual song which increased a lot of hype. The song created heavy records on social media due to this 'unexpected' leakage. Apart from that, a few visuals from the glimpse of 'Bheemla Nayak' came out a few hours before the official release of glimpse. Fans got very excited after watching these screenshots and it helped the glimpse to get a lot of views. This is the opinion of some netizens and the common audience as it seems to be a pattern that is happening regularly these days.
But there is heavy talk that these leaks are also used as a part of the promotional strategy by some films. If we look at it carefully, these leaks are happening just before a couple of hours of the release of teasers and songs. There are times when these leaks benefitted the films. For example, we saw some footage of 'Baahubali 1 & 2' getting leaked before the film's actual release. While the makers were not happy with it, these leaks introduced the audience to the sheer scale and magnitude of the film. The grandness visible in these leaked footage made the audience to eagerly wait for the movie to hit the big screen. We even saw the kiss scene of Vijay Devarakonda and Rashmika Mandanna getting released prior to the release of 'Geetha Govindham'. This caught the attention of the public and increase the hype around the movie heavily.
Looking at these, some people are guessing that the leaks from 'Pushpa' and 'Bheemla Nayak' team are a strategy to increase the hype on the promotional content. The fight scene visuals of 'Pushpa' came out just before the release of the actual song which increased a lot of hype. The song created heavy records on social media due to this 'unexpected' leakage. Apart from that, a few visuals from the glimpse of 'Bheemla Nayak' came out a few hours before the official release of glimpse. Fans got very excited after watching these screenshots and it helped the glimpse to get a lot of views. This is the opinion of some netizens and the common audience as it seems to be a pattern that is happening regularly these days.
