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Are NRI's Only Depending On Web Reviews?

By:  Tupaki Desk   |   20 Oct 2022 10:06 AM GMT
Are NRIs Only Depending On Web Reviews?
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Discussions about the 'Reviews - Ratings' happen all the time in film industry. When movie releases, the critics given their opinion about how the film is and talk in detail about all the main crafts. Not just in Indian cinema but reviewing movies is a common thing across the globe.

Frankly, the audience always expect to read reviews. But the industry folks have mixed option about it. They claim that reviews directly affect the movie's collections and there are a few who state that reviews and ratings are killing cinema. They ask the biggies to control the review culture but there are a lot who back the review culture too.

At a time when even big films are getting faded away within a week, the reviews have become too powerful as per the experts. The audience have changed a lot over the past two years and they are very clear about what kind of films they will be watching. They are very smart about it and some even decide to go to theatres by looking at the promotional content irrespective of what the reviews say.

Some decide to watch a movie after getting to know about its talk. Some others wait for the reviews to come out and then decide their plans. Mainly, there is a huge opinion going around that the behaviour of NRIs is heavily influenced by reviews and ratings. Sources say that NRIs usually decide about a watching a movie based on the reviews and ratings. There is a talk that this is the main reason why a lot of big heroes films are struggling to register good numbers at the overseas box office through premiers. Analysts say that the audience abroad are interested in watching movies that get a good rating.

As a matter of fact, people are being a bit careful about spending money on films ever since pandemic struck the world. When people are getting a wide range of content through OTT platforms, they are using reviews to decide whether to step out of their homes and spend their hard-earned money on a movie or not. If the movie is good, reviews help in increasing the business as more people tend to walk into the theatres.

But the real problem arises when the reviews are negative. A lot of people start blaming reviewers but what they need to understand is that no one wants to spread negative talk about a good movie. It has been proved a lot of times that no one can stop quality content. In this digital world, reviews have become crucial for every film.

A senior hero like Akkineni Nagarjuna claimed that reviews are very important after the usage of social media grew drastically. He himself states that he reads reviews before watching any movie. He said that reviews play a crucial role in deciding the talk of the film and if a good film comes our way, it is the reviews that take it forward.


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