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Are Satellite Channels losing the battle?
By: Tupaki Desk | 7 Jan 2022 7:46 AM GMT
During 1950's at the young age of most of our parents and grand parents, radio was the new innovation in media broadcasting. Before that they used to go to temples, convention centres, clubs, made-up stages to watch dramas, dance performances and debates.
It is in 1950's that Radio has become a must for every family, who can afford. Farmers used to listen to Krishidarshan kind of programs and youngsters used to plug in to listen to latest songs.
People used to write long letters asking for different programs and scheduling used to follow their demands. Many writers and actors used to perform their dramas, novels in the studio for audiences to believe that they are watching the shows while they were listening.
From 1970's and 80's, TV started becoming a must in every household bringing down the monopoly of Radio. Before that TV's used to be a luxury collectible item and present at only selected households.
Today, you cannot imagine a household without a TV. There are households with a TV in each room and we have mobile phones that play TV channels and programs as well. From 2000's, introduction of YouTube has changed the digital broadcasting space and in 2021, there are ten world giants with big pockets to create content on OTT platforms.
Apple TV, Amazon Prime, Disney Plus, Netflix, HBO Max, Zee5, Sony LIV, Voot, Alt Balaji, AHA, BS Value, Sun NXT and many more are available for audiences to watch & enjoy.
The first five mentioned OTT platforms deliver local and global content daily and there is YouTube that doesn't charge even a rupee for bringing you content. Even Netflix who offered their services at high prices started decreasing their rates and we can see how Disney Hotstar subscriptions have increased ever since Lockdown has been announced in 2020.
This all amounts to a realisation that we are living in media revolution and slowly moving away from traditional outlets. Radio is back with vengeance in the form of Audible books, Spotify music and podcast player and FM radios, ending 5 decade dominance of TV in broadcasting business.
OTT channels are bringing live TV facility and you can cast these channels on any screen available giving you freedom to watch your favourite sports or films at home or at any place you wish at your convenience.
Going to theatres has become an event for many families and watching TV might also turn into an event. Youngsters are using TV sets to play games, cast YouTube videos, watch OTT dramas and content that really matters to them.
With one Fire stick, you can convert any TV into an Android TV or iOS TV that plays these OTT platform content. Even if you want to watch TV serials, content providers are ready to play them for you before TV on their respective OTT platforms.
So, slowly TV channels are losing their existence. TV People are starting to look for those who can fund them and keep it going for them as anyone can start a YouTube channel and present their side of the story.
Analysts don't have to worry about someone cutting them off, no one has to worry about censorship and even if at some level censorship is introduced, they can still come up with content that is more pleasant and pleasing, innovative to watch on OTT platforms.
TV channels have restrictions of budget and technical support with high-end professionals is a must. In short, running TV channels is starting to become expensive while OTT is not that easy but less costly.
Looks like TV Channels have to come up with innovative ways to sustain and bring shows that truly speak to new generation while balancing old generation too. Otherwise, rather than TV channels running OTT platforms as extension to showcase their digital presence, a day would come in near future, where channels will become extension of Digital platforms to keep a old generation demographic happy who still love to watch TV.
It is in 1950's that Radio has become a must for every family, who can afford. Farmers used to listen to Krishidarshan kind of programs and youngsters used to plug in to listen to latest songs.
People used to write long letters asking for different programs and scheduling used to follow their demands. Many writers and actors used to perform their dramas, novels in the studio for audiences to believe that they are watching the shows while they were listening.
From 1970's and 80's, TV started becoming a must in every household bringing down the monopoly of Radio. Before that TV's used to be a luxury collectible item and present at only selected households.
Today, you cannot imagine a household without a TV. There are households with a TV in each room and we have mobile phones that play TV channels and programs as well. From 2000's, introduction of YouTube has changed the digital broadcasting space and in 2021, there are ten world giants with big pockets to create content on OTT platforms.
Apple TV, Amazon Prime, Disney Plus, Netflix, HBO Max, Zee5, Sony LIV, Voot, Alt Balaji, AHA, BS Value, Sun NXT and many more are available for audiences to watch & enjoy.
The first five mentioned OTT platforms deliver local and global content daily and there is YouTube that doesn't charge even a rupee for bringing you content. Even Netflix who offered their services at high prices started decreasing their rates and we can see how Disney Hotstar subscriptions have increased ever since Lockdown has been announced in 2020.
This all amounts to a realisation that we are living in media revolution and slowly moving away from traditional outlets. Radio is back with vengeance in the form of Audible books, Spotify music and podcast player and FM radios, ending 5 decade dominance of TV in broadcasting business.
OTT channels are bringing live TV facility and you can cast these channels on any screen available giving you freedom to watch your favourite sports or films at home or at any place you wish at your convenience.
Going to theatres has become an event for many families and watching TV might also turn into an event. Youngsters are using TV sets to play games, cast YouTube videos, watch OTT dramas and content that really matters to them.
With one Fire stick, you can convert any TV into an Android TV or iOS TV that plays these OTT platform content. Even if you want to watch TV serials, content providers are ready to play them for you before TV on their respective OTT platforms.
So, slowly TV channels are losing their existence. TV People are starting to look for those who can fund them and keep it going for them as anyone can start a YouTube channel and present their side of the story.
Analysts don't have to worry about someone cutting them off, no one has to worry about censorship and even if at some level censorship is introduced, they can still come up with content that is more pleasant and pleasing, innovative to watch on OTT platforms.
TV channels have restrictions of budget and technical support with high-end professionals is a must. In short, running TV channels is starting to become expensive while OTT is not that easy but less costly.
Looks like TV Channels have to come up with innovative ways to sustain and bring shows that truly speak to new generation while balancing old generation too. Otherwise, rather than TV channels running OTT platforms as extension to showcase their digital presence, a day would come in near future, where channels will become extension of Digital platforms to keep a old generation demographic happy who still love to watch TV.
