Arjun Kapoor Scaring People With New Film Promotions

Promotions and Marketing are key tools to take the film to the audiences. From a single poster to the theatrical trailer, the marketing really helpts to hike the curiosity on a film. South Indian filmmakers understood the importance of promotions recently but Bollywood is always first in experimenting with unique promotional strategies. Yet again, the makers of an upcoming Bollywood film are coming up with a unique promotional strategy and it has been creating a lot of discussions in the filmnagar.

Arjun Kapoor starrer 'India's Most Wanted' is releasing this month and the makers already hinted the plot in the trailer. Now, to spice up the buzz of the movie, they gave a new approach to the film's promotions. The film is all about catching the most wanted criminal who is roaming around in disguise.

By reflecting the same, the makers arranged several posters in many malls and theatres in North India where we can see a person sitting in front of the posters by covering his body with clothes and masks. The ghost like appearance will surely send chills down your spine. This is surely going to work and will attract the attention of the movie buffs. Impressive, right?

The film is scheduled for a grand release on May 24th.