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Atrocious pricing affects Arjuna Phalguna
By: Tupaki Desk | 2 Jan 2022 3:07 PM GMT
Sree Vishnu's recent theatrical outing Arjuna Phalguna has opened to rather poor reviews. But what really affected the film is the atrocious pricing model in the Nizam circuit.
After the government of Telangana permitted flexible pricing for forthcoming releases, the multiplexes in Hyderabad incorporated a highly pricey ticketing system.
At multiplexes in Hyderabad, a ticket for Arjuna Phalguna costed as much as Rs 295. A recliner ticket was capped at Rs 350. These are outrightly atrocious pricing models for a small film.
With the poor reviews and the preposterous pricing system, Arjuna Phalguna turned out to be a massiv box office dud. The audience weren't stepping out to watch the film by pacing such high prices. This came back to haunt the film big time.
This could be a learning lesson for forthcoming low-budget Telugu films. Just because the government permitted flexible pricing, it doesn't mean they can go overboard. Economical pricing system is essential for the box office success of any film, in general.
After the government of Telangana permitted flexible pricing for forthcoming releases, the multiplexes in Hyderabad incorporated a highly pricey ticketing system.
At multiplexes in Hyderabad, a ticket for Arjuna Phalguna costed as much as Rs 295. A recliner ticket was capped at Rs 350. These are outrightly atrocious pricing models for a small film.
With the poor reviews and the preposterous pricing system, Arjuna Phalguna turned out to be a massiv box office dud. The audience weren't stepping out to watch the film by pacing such high prices. This came back to haunt the film big time.
This could be a learning lesson for forthcoming low-budget Telugu films. Just because the government permitted flexible pricing, it doesn't mean they can go overboard. Economical pricing system is essential for the box office success of any film, in general.
