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Correct collections will be out Soon
By: Tupaki Desk | 9 Feb 2017 1:14 PM GMT
As films release with a josh, it takes time to get exact collections of them out in the markets. Are those collections really true? Soon they will be all authenticated and perfect.
Yes, US-based global media measurement and analytics company ComScore (formerly Rentrak) has now signed agreements with PVP Cinemas, to release perfect collections figures. PVR currently has 562 screens in 48 Indian cities. If all stakeholders like producers, distributors and exhibitors give exact date to comScore, it could help industry reveal exact and true figures behind a film's collection.
Other than PVR, other players might also join soon.
Yes, US-based global media measurement and analytics company ComScore (formerly Rentrak) has now signed agreements with PVP Cinemas, to release perfect collections figures. PVR currently has 562 screens in 48 Indian cities. If all stakeholders like producers, distributors and exhibitors give exact date to comScore, it could help industry reveal exact and true figures behind a film's collection.
Other than PVR, other players might also join soon.
