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Dil Raju's Plan To Reduce Losses!
By: Tupaki Desk | 7 Feb 2018 10:16 AM GMT
These days, Big star films have become a greater gamble than any film in Telugu Cinema. With Baahubali series opening up huge market potential, every big hero movie is expected to become a blockbuster and earn minimum 80 to 100 crores at the box office.
Exhibitors and distributors lost huge amount of money with such huge and unrealistic expectations with Mahesh Babu's Spyder and Pawan Kalyan's Agnyathavasi. Both the movies have created records in losses.
Looking at the situation, big producer and distributor, Dil Raju decided to avoid buying the distribution rights of the big films for fancy amounts.
Instead, he will take the movies on commission basis, that 60% - 40% or 55% - 45% from producers. With this system, producers cannot escape from being directly involved in promotions and they will have direct share in profit or loss.
Apparently, the producer has lost more than 70 crores last year with the movies he distributed but his films became huge hits compensating for them. His last release under old system, where he bought the rights of the movie, will be Tholi Prema releasing on 10th Febrauary.
Exhibitors and distributors lost huge amount of money with such huge and unrealistic expectations with Mahesh Babu's Spyder and Pawan Kalyan's Agnyathavasi. Both the movies have created records in losses.
Looking at the situation, big producer and distributor, Dil Raju decided to avoid buying the distribution rights of the big films for fancy amounts.
Instead, he will take the movies on commission basis, that 60% - 40% or 55% - 45% from producers. With this system, producers cannot escape from being directly involved in promotions and they will have direct share in profit or loss.
Apparently, the producer has lost more than 70 crores last year with the movies he distributed but his films became huge hits compensating for them. His last release under old system, where he bought the rights of the movie, will be Tholi Prema releasing on 10th Febrauary.
