Forget 3D, Its time for 4D Cinema Viewing Technology!

Movie Buffs who feel 3D gives them an ultimate kick have to be prepared for 4D Cinema Viewing Technology.

India's biggest multiplex chain PVR on Wednesday announced that it has been associated with Las Vegas-based CJ 4DPLEX to bring 4D Viewing Technology in India. For the first time in India, 4 DX Technology will come up in the 15-screen Multiplex at Logix City Centre in Noida. This latest technology features motion, wind, lightning, vibration, fog, rain, snow, rainstorm and scents.

PVR proudly claims 4D Viewing Technology offers a complete visual, aural, olfactory and tactile experience.

CJ 4DPLEX CEO Byun Hwan Choi says partnership with PVR is a great opportunity for 4DX to accelerate expansion in the world's largest film producing country.

As of now, PVR have 471 screens at 106 locations across 44 cities. 4 DX Technology will only draw more crowds to this reputed multiplex chain.