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Huge Earnings For OTT Platforms Due To Outbreak. Revenues Touch The Sky!
By: Tupaki Desk | 17 July 2020 2:13 PM GMT
The unexpected Corona pandemic has shattered the plans of everyone and obstructed the public's general way of living. The entertainment industry faced a lot of losses as the shootings were cancelled and theatres were closed from the past few months. At this time, the OTT platforms were the only ones to get something good out of this.
The online streaming sites proved to be the biggest sources of entertainment as you can watch a lot of films and web series through your smartphones, laptops and television screens. The biggest OTT platforms at present are Netflix, Amazon Prime Video, Disney Hotstar, Zee5, Sony Liv, Viu, Voot, Alt Balaji and many others. We even have a local Telugu OTT platform called ‘Aha’. Netflix has the biggest bank of content in the world while Amazon Prime is the most popular one in India with more than 2000 movies available.
Netflix got around 26 million new subscribers just in the first half of 2020. On the whole it has 792 million subscribers worldwide and their films are getting millions of views. 'Extraction' was viewed by 99 million people while 'Money Heist 4' got 65 million views, 'Never have I Ever' was watched by 40 million while 'Too Hot To Handle' got 51 million views. Netflix recently released the list of most watched films and shows which explains its reach and popularity.
The OTT market grew drastically since 2018. Their value in India summed up to 2150 crores in 2018 while it amounted to 3500 crores in 2019. Apparently, every person in India is getting an average service of 50 minutes from OTT platforms. Disney Hotstar has 300 million active users and over 350 million downloaded the app as per official details.
Currently, the OTT market value summed to 155.6 billion which means 15550 crores and by 2026, there is a high chance of it reach 438.5 billion with a growth rate of 20%.
The online streaming sites proved to be the biggest sources of entertainment as you can watch a lot of films and web series through your smartphones, laptops and television screens. The biggest OTT platforms at present are Netflix, Amazon Prime Video, Disney Hotstar, Zee5, Sony Liv, Viu, Voot, Alt Balaji and many others. We even have a local Telugu OTT platform called ‘Aha’. Netflix has the biggest bank of content in the world while Amazon Prime is the most popular one in India with more than 2000 movies available.
Netflix got around 26 million new subscribers just in the first half of 2020. On the whole it has 792 million subscribers worldwide and their films are getting millions of views. 'Extraction' was viewed by 99 million people while 'Money Heist 4' got 65 million views, 'Never have I Ever' was watched by 40 million while 'Too Hot To Handle' got 51 million views. Netflix recently released the list of most watched films and shows which explains its reach and popularity.
The OTT market grew drastically since 2018. Their value in India summed up to 2150 crores in 2018 while it amounted to 3500 crores in 2019. Apparently, every person in India is getting an average service of 50 minutes from OTT platforms. Disney Hotstar has 300 million active users and over 350 million downloaded the app as per official details.
Currently, the OTT market value summed to 155.6 billion which means 15550 crores and by 2026, there is a high chance of it reach 438.5 billion with a growth rate of 20%.
