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Why IIM Took Up Baahubali 2 Case Study?
By: Tupaki Desk | 18 Jan 2018 8:10 AM GMT
IIM Ahmedabad is ranked the best Management institute in India and when they took up a 'case study' on SS Rajamouli directorial 'Baahubali 2', fans were delighted with the development. But it is interesting to see why they took up a case study on 'Baahubali 2'? What is the main reason behind it?
Some of the netizens are of the opinion that it is a superior to any other film and that's the reason why they conducting a 'case study'. But the actual reason is something different. It is a marketing case study which primarily focuses on the techniques followed by 'Baahubali' team to get huge attention for the film thereby generating earth-shattering collections at the box office. It explains the management graduates 'the power of a sequel'.
The concept is that the investment on a film will be at lower risk when the makers build a brand around the film and effectively market it. There is a research from Stanford University reveals that a prequel is always considered better than the sequel but a sequel makes more money. This will be possible if the makers adopt effective marketing techniques just like 'Baahubali 2' makers did.
Some of the netizens are of the opinion that it is a superior to any other film and that's the reason why they conducting a 'case study'. But the actual reason is something different. It is a marketing case study which primarily focuses on the techniques followed by 'Baahubali' team to get huge attention for the film thereby generating earth-shattering collections at the box office. It explains the management graduates 'the power of a sequel'.
The concept is that the investment on a film will be at lower risk when the makers build a brand around the film and effectively market it. There is a research from Stanford University reveals that a prequel is always considered better than the sequel but a sequel makes more money. This will be possible if the makers adopt effective marketing techniques just like 'Baahubali 2' makers did.
