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'Kolaveri Di' crosses 100 Mn mark on Youtube

By:  Tupaki Desk   |   4 Dec 2015 4:55 AM GMT
Kolaveri Di crosses 100 Mn mark on Youtube
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Kolaveri Di, the song from the Tamil movie 3 which was crooned by hero Dhanush has created an unbelievable record. The song has become the first Indian video to cross 100 million views on YouTube.

'Kolaveri Di' is the 1st Indian video to touch 100 m views and it reached record on December 2. The song was released by Sony Music India on 16 November, 2011 and it went viral on you tube after release. Soon after release the song became the most searched YouTube video in India and an internet phenomenon across Asia. The song has attracted all categories of people and has reached into all corners of the globe.

Dhanush sang the song in broken English, as a Tamil person might if his knowledge of English was limited. The song has attracted all because of its simplicity, originality and colloquial lyrics, which the viewers could easily relate to.The song was Composed by 18-year-old Anirudh Ravichander and the music director later emerged as one of the top musician in Kollywood.