No Hungama for Niharika's Launch!

The launch of Konidala Niharika's maiden flick was strictly a private affair. There is absolutely no hungama what-so-ever on November 16th (Monday) inspite of the fact that she is the first actress from Mega Khandan. Only Niharika's Family Members which include Nagababu, Mother & Varun Tej have graced the formal launch.

As per Insiders, Mega Family decided to low-key for making sure there is no additional pressure on Niharika. Prior to the release, An event will be hosted by Chiranjeevi & Co., to introduce Niharika to Mega Fans and make them understand there is nothing wrong in her choice to become an actress.

Naga Shaurya & Niharika were cast as main lead in a heart-touching love story under 'Mallela Theeram Lo..' fame Rama Raju's Direction. It's a joint venture of Madhura Sreedhar & TV9. After few days of shooting in Hyderabad, The unit will leave for Vizag to shoot a long schedule.