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Rs 40 crore allotted for Publicity of this Biggie!
By: Tupaki Desk | 18 Nov 2016 5:46 AM GMT
'Baahubali' holds the record of being the highest-budgeted flick ever made in the country. For the two parts, Anywhere between Rs 250 to 300 crore have been spent. '2.0' gonna shatter this record as its been made with an astronomical budget of over Rs 350 crore.
LYCA Productions is bank rolling '2.0' starring Rajinikanth, Akshay Kumar and Amy Jackson. Makers estimate the budget could be anywhere between Rs 350 to 400 crore. For publicity alone, Rs 40 crore have been allotted.
For the launch of First Look Poster in Mumbai, LYCA Productions is shelling out Rs 6 crore. A new technology is being used to launch the First Look.
While Arka Media Works relied mostly on Social Media for promotions of 'Baahubali' as part of cost cutting measure, LYCA Productions has allotted a massive budget for publicity and making it official.
LYCA Productions is bank rolling '2.0' starring Rajinikanth, Akshay Kumar and Amy Jackson. Makers estimate the budget could be anywhere between Rs 350 to 400 crore. For publicity alone, Rs 40 crore have been allotted.
For the launch of First Look Poster in Mumbai, LYCA Productions is shelling out Rs 6 crore. A new technology is being used to launch the First Look.
While Arka Media Works relied mostly on Social Media for promotions of 'Baahubali' as part of cost cutting measure, LYCA Productions has allotted a massive budget for publicity and making it official.
