Makers Promoting Saaho Without a Strategy

Prabhas is a pan-India star who enjoys enormous craze and fan base across the nation. Surprisingly, the way his new movie Saaho is being promoted shows that the makers do not have a proper strategy. It is common that people are going to compare Saaho with the actor's previous movie Baahubali but every comparison that has been made so far makes no sense. But, Saaho team can learn a lot from the strategies that were implemented during Baahubali. With hardly 25 days left for the movie's release, the promotions of the movie is heading nowhere.

The songs that were released so far haven't made a strong mark. Even though its a bit late, the makers finally started introducing the key characters from the movie but at the same time, the on-location videos that the team is releasing is diluting the buzz that has been generated so far.

The other day, a video surfaced on Prabhas' Instagram profile where he is seen having a conversation with the film's director and the gym trainer. Music was added to the video and it all looked artificial. Since there is nothing that the video is conveying, only the makers must know the purpose behind promoting it in the first place.

UV Creations and T Series bankrolled the project. Sujeeth is the director of the movie.