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Multiplex Chains Looking To Strengthen Their Grip Over South India!
By: Tupaki Desk | 26 Jan 2021 10:29 AM GMT
Multiplexes are increasing in numbers all across the country. While they have a lot of grip over North India, the single screens still hold a lot of dominance in South India. But the multiplexes are looking forward to establishing more screens in the next five years.
Apparently, over 1000 multiplexes will be set up in South India. Besides cities like Hyderabad, Bengaluru, Chennai and others, they are looking to penetrate towns and rural areas. Shirish Handa, chief business development officer of INOX Leisure Ltd said, "Driven by unparalleled passion for movies, the role of south Indian audiences as well as content made in those languages is phenomenal in the Indian cinema industry landscape. It is this prevalent passion, and the sheer quality of content, which make the geography rewarding from the cinema exhibition business perspective."
Guru Datta, who is the CEO of PVR Cinemas claims, "The south Indian market is socially more inclined to movie viewing, resulting in higher occupancy levels and more repeat visits due to significant releases of regional movies in the south. A cinema can have five times the level of content, including multilingual content, which is more than any other part of the country."
Apparently, over 1000 multiplexes will be set up in South India. Besides cities like Hyderabad, Bengaluru, Chennai and others, they are looking to penetrate towns and rural areas. Shirish Handa, chief business development officer of INOX Leisure Ltd said, "Driven by unparalleled passion for movies, the role of south Indian audiences as well as content made in those languages is phenomenal in the Indian cinema industry landscape. It is this prevalent passion, and the sheer quality of content, which make the geography rewarding from the cinema exhibition business perspective."
Guru Datta, who is the CEO of PVR Cinemas claims, "The south Indian market is socially more inclined to movie viewing, resulting in higher occupancy levels and more repeat visits due to significant releases of regional movies in the south. A cinema can have five times the level of content, including multilingual content, which is more than any other part of the country."
