No Hoardings For Saakshyam, Why?

Publicity plays a crucial role in generating a hype on the film. If the makers do proper publicity coupled with the interesting promos, it will surely increase the footfalls on the opening day. When it comes to the publicity in a city like Hyderabad, hoardings play a huge role as there are restrictions on the movie posters.

Bellamkonda Srinivas movie 'Saakshyam' is releasing on July 27 but they are unable to proceed with the hoarding publicity. Usually, the big budget films like 'Saakshyam' will have 50 to 70 hoardings in the city. But the government officials asked the advertisement agencies not to erect hoarding due to the rainy season for a few days. The officials have allowed the makers to go for lollypop posts and pillar posts on the dividers and bus stops instead.

Usually, Bellamkonda Srinivas films are made with big budgets and they spend a huge amount on publicity. It is really tough for the makers to recover money without aggressive promotions. We have to wait and see how 'Saakshyam' team is going to find an alternative to the hoarding promotions because Rs. 40 crores investment is riding on the film.