Unnecessary Hungama Surrounding Pawan Kalyan, Prabhas, and Mahesh Babu

As things stand, Sankranthi 2022 will witness a high-octane clash at the box office. Not one or two, but a total of three top-tier films are releasing in theaters next festival season. While Pawan Kalyan and Rana's Ayyappanum Koshiyum remake will be out on 12th January, Mahesh Babu's Sarkaru Vaari Paata will be releasing in theaters on 13th January. Prabhas's Radhe Shyam will be hitting the silver screens on 14th January. These three biggies have already locked release dates and the makers have commenced promotions already.

"After an TREND SETTING announcement & RECORD BREAKING FIRST NOTICE Get ready to witness the SUPERSTAR's MAASSSSSive SWAG on AUGUST 9th FireFire #SarkaruVaariPaata Bell ఈసారి మోతకి బొమ్మ దద్దరిల్లిపోద్ది Collision symbol #SSMBBdayBLASTERonAug9th @urstrulyMahesh," read the announcement from Sarkaru Vaari Paat unit, which confirms that the teaser of the film will be out on 9th August, marking Mahesh Babu's birthday.

"Gear up for the Biggest Battle of Self-Esteem, #ProductionNo12 in theatres 12 Jan 2022 ⭐Fire Be ready to experience the FIRST SINGLE veryy soonnn Multiple musical notes Power Star @PawanKalyan @RanaDaggubati #Trivikram," the makers of Pawan Kalyan - Rana film announced. The first song from the film's audio album will be out soon.

The makers of Radhe Shyam will also be releasing the first song from the audio album very soon, which will mark the commencement of promotions.

Well, there seems to be too much of Hungama surrounding the Pawan Kalyan, Mahesh Babu and Prabhas starrers. It is tough to predict how the Covid situation will be like during next January. If there are subsequent waves of Covid outbreak, theaters might have to be shut down which would mean that these films can't hit the silver screens until normalcy is restored.

Another factor is the US market. The overseas rights of all these three films will fetch big bucks and a lot will be at stake. So, the makers will have to also take the Covid situation in the USA into consideration before finalizing the release plans. With so many logistical complications, it is a bit too early to start promoting films and the release dates. As of now, there is a whole lot of unnecessary hungama surrounding the three biggies.