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Rajamouli's Baahubali-esque Plan For RRR?
By: Tupaki Desk | 28 July 2021 3:19 PM IST
The makers of the mighty Baabubali duology came up with a marketing masterclass when it came to promoting the film on offline mediums. They carried out numerous promotional campaigns and events in various parts of the country. Their promotional tours in Mumbai, Delhi, and other cities across the country built unprecedented buzz to the film. This helped the film in registering earth-shattering openings all across India. In fact, Baahubali 2 still remains to be the highest grossing Indian film in the domestic market, which is an astounding achievement for a regional film featuring mostly regional actors.
Cut to now, Rajamouli is set to emulate a similar feat with his upcoming outing, RRR, which is billed to be the costliest project in Indian cinema to date. The film is registering an unprecedented pre-release business and it is essential that the makers of the Ram Charan and Jr NTR starrer hold multiple promotional events to attain humongous buzz to the film ahead of its release. Rajamouli is busy devising a winning promotional strategy to make sure the film garners the much-needed zest ahead of its theatrical release.
In the days to come, team RRR will be taking part in numerous promotional tours in a bid to publicize the film in most parts of the country. The unit will also fly to Mumbai and Delhi to bring the film closer to the audience in the northern circuit. These offline promotions will commence soon after the shooting is wrapped up and the lead cast turns available. The presence of Alia Bhatt in the film will give the promotional campaigns of RRR a solid boost while they tour in Northern India, given Alia's following in the Hindi circuit.
If RRR shoot is wrapped up by the end of August, the unit will have a month's time to promote the film aggressively. Rajamouli intends to make the most out of the time he has in hand and he wants to plan a round of whirlwind promotions starting very soon. Jr NTR, Ram Charan, Alia Bhatt, and Ajay Devgan will be actively taking part in these promotional events. It is known that RRR is slated for release on 13th October.
Cut to now, Rajamouli is set to emulate a similar feat with his upcoming outing, RRR, which is billed to be the costliest project in Indian cinema to date. The film is registering an unprecedented pre-release business and it is essential that the makers of the Ram Charan and Jr NTR starrer hold multiple promotional events to attain humongous buzz to the film ahead of its release. Rajamouli is busy devising a winning promotional strategy to make sure the film garners the much-needed zest ahead of its theatrical release.
In the days to come, team RRR will be taking part in numerous promotional tours in a bid to publicize the film in most parts of the country. The unit will also fly to Mumbai and Delhi to bring the film closer to the audience in the northern circuit. These offline promotions will commence soon after the shooting is wrapped up and the lead cast turns available. The presence of Alia Bhatt in the film will give the promotional campaigns of RRR a solid boost while they tour in Northern India, given Alia's following in the Hindi circuit.
If RRR shoot is wrapped up by the end of August, the unit will have a month's time to promote the film aggressively. Rajamouli intends to make the most out of the time he has in hand and he wants to plan a round of whirlwind promotions starting very soon. Jr NTR, Ram Charan, Alia Bhatt, and Ajay Devgan will be actively taking part in these promotional events. It is known that RRR is slated for release on 13th October.