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Readwhere AdExchange Platform Grows Exponentially
By: Tupaki Desk | 21 July 2018 9:46 AM IST
The Readwhere AdExchange (or RWADX) has fast emerged as the premier online media planner in the country. Now that the RWADX platform is integrated with the Google Ad Exchange. The business model has grown to maximise the earnings of publishers publishing in the languages other than English. It forayed into Hindi in 2014, Bengali in 2017, Tamil and Telugu in 2018. Grow and optimize is their mantra and is leading in unlocking the true potential of online publishers.
The RWADX platform offers services such as search engine optimization, advertisement audit and placement, mobile health analysis, ad operations and ad managements. Mayank Sunandan, business head and lead for ad operations. The number of publishers it has managed is 600 + and the number of android, IOS and web applications managed is 100 plus. The monthly managed impressions are over 5 billion.
Jitin Choudhary (General Manager, Online Partnerships, Mediology) and Manish Dhingra (Director and Co-Founder, Mediology) met in 2014 and launched this platform.
The technology in ad industry is changing at a very fast pace and this often proves to be the publisher's Achilles heel as they find it difficult to adapt to it. This is where RWADX's role comes into pla, says Mayank Sunandan, Business Head and Lead for Ad Operations at Mediology.
The RWADX platform offers services such as search engine optimization, advertisement audit and placement, mobile health analysis, ad operations and ad managements. Mayank Sunandan, business head and lead for ad operations. The number of publishers it has managed is 600 + and the number of android, IOS and web applications managed is 100 plus. The monthly managed impressions are over 5 billion.
Jitin Choudhary (General Manager, Online Partnerships, Mediology) and Manish Dhingra (Director and Co-Founder, Mediology) met in 2014 and launched this platform.
The technology in ad industry is changing at a very fast pace and this often proves to be the publisher's Achilles heel as they find it difficult to adapt to it. This is where RWADX's role comes into pla, says Mayank Sunandan, Business Head and Lead for Ad Operations at Mediology.