Begin typing your search above and press return to search.
What Is The Real Issue With Digital Service Providers?
By: Tupaki Desk | 1 March 2018 10:25 AM GMT
From 2nd March, Andhra Pradesh, Telangana and Tamil Nadu, Producers Councils have decided that there will b a strike against Digital Service Providers like Qube and the films won't be exhibited in theatres.
They have announced an indefinite strike and said that this protest is for greater good of the Industry and it's future.
Many have been talking about what could be the matter and giving their own versions of the story. Some are saying that even though Qube is ready for negotiations, Producers are trying to bring in a new player to restrict the monopoly of several DSPs.
Few are saying that the cost of production and release are increasing due to DSPs charges and this is a welcome wake up call that the people who think monopoly works big time.
Well, Telanagana Producers Council member and Telugu Film Chamber of Commerce Digital Committee Chairman, Damodar Prasad, talked about the complete issue.
He said, "From 2007-08, the complete digitalisation of projection system in India and South states started taking shape. DSPs, then installed projectors in Theatres free of cost and asked us producers to help them survive in the Industry and thrive. Looking at the cost cutting measures and digitalisation around the globe, we encouraged them.
"They asked us for a nominal VPF, Virtual Print Fee per centre per week and also asked permission to play ads before the movie starts projection and in the interval break. We gladly agreed as they said, after five years, the maintenance charges will be collected from Theatres directly and producers will not have to pay, VPF, anymore.
"Already, 10 years have passed by and today, DSPs have increased the rates and in few centres for certain films, the collections are even upto the level of what VPF charges are. Viewers are looking for alternative options due to rise in ticket prices and also, quality of projection. DSPs are not reducing the costs and they are not even increasing the projector quality.
"So, we are demanding them to reduce the cost of VPF, by 25% and also, reduce the ads to 8 minutes and give us those slots to show next release movie trailers and ads. They are getting all the ad revenue that is generated because of a producers film. Because audience come to a theatre, merchants are happy to pay the ad prices and not because some DSP is showcasing films. They are saying that they can only agree upto 10% and one of them who lives on us, Industry, said, "Long Live Industry", in a satirical way. As producers we need not bare with them, we can bring in alternatives too. These people should come down and accept our demands," concluded the producer.
Well, this seems to be a pure ego and business clash between people who are unable to see the damage that theatres and films will encounter in long run, with such issues within the system.
They have announced an indefinite strike and said that this protest is for greater good of the Industry and it's future.
Many have been talking about what could be the matter and giving their own versions of the story. Some are saying that even though Qube is ready for negotiations, Producers are trying to bring in a new player to restrict the monopoly of several DSPs.
Few are saying that the cost of production and release are increasing due to DSPs charges and this is a welcome wake up call that the people who think monopoly works big time.
Well, Telanagana Producers Council member and Telugu Film Chamber of Commerce Digital Committee Chairman, Damodar Prasad, talked about the complete issue.
He said, "From 2007-08, the complete digitalisation of projection system in India and South states started taking shape. DSPs, then installed projectors in Theatres free of cost and asked us producers to help them survive in the Industry and thrive. Looking at the cost cutting measures and digitalisation around the globe, we encouraged them.
"They asked us for a nominal VPF, Virtual Print Fee per centre per week and also asked permission to play ads before the movie starts projection and in the interval break. We gladly agreed as they said, after five years, the maintenance charges will be collected from Theatres directly and producers will not have to pay, VPF, anymore.
"Already, 10 years have passed by and today, DSPs have increased the rates and in few centres for certain films, the collections are even upto the level of what VPF charges are. Viewers are looking for alternative options due to rise in ticket prices and also, quality of projection. DSPs are not reducing the costs and they are not even increasing the projector quality.
"So, we are demanding them to reduce the cost of VPF, by 25% and also, reduce the ads to 8 minutes and give us those slots to show next release movie trailers and ads. They are getting all the ad revenue that is generated because of a producers film. Because audience come to a theatre, merchants are happy to pay the ad prices and not because some DSP is showcasing films. They are saying that they can only agree upto 10% and one of them who lives on us, Industry, said, "Long Live Industry", in a satirical way. As producers we need not bare with them, we can bring in alternatives too. These people should come down and accept our demands," concluded the producer.
Well, this seems to be a pure ego and business clash between people who are unable to see the damage that theatres and films will encounter in long run, with such issues within the system.
