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Theatre chains in US tells good news for Distributors Exhibitors
By: Tupaki Desk | 26 Oct 2021 12:28 PM GMT
The market of the Telugu film industry had blossomed over the years and now the situation had reached a point that people overseas, especially the United States eagerly wait for the release of the Telugu films. Films get released in the United States a few hours before the release in Telugu states. The collections in America are key for any Telugu cinema and the US has emerged as one of the biggest markets for the films.
Like the other sectors, the US market was also impacted by the deadly Covid pandemic. The films that were released post the pandemic have recorded encouraging numbers but that is not sufficient to bring the market to a normal state. If any movie of a big star hits the theatres then it would make the market stabilise.
Amid this, the film exhibitors and distributors got a big sigh of relief with the leading theatre chains in the United States have come forward to charge less Virtual Print Fee (VPF) costs. The theatre chains proving their kind heart in the tough time will surely benefit the films and the distributors who went through a massive loss with no big releases for more than one and a half years.
For the unversed, the Virtual Print Fee (VPF) is a fee the producers pay for the theatre owners for certain equipment to project their movies. The fee will be costly and that adds another burden for the producers. As the popular chains have agreed to cut short the fee it will bring a major sigh of relief for the producers.
The reduction in the Virtual Print Fee (VPF) came into effect from the first week of October and the big films that would have theatrical releases will taste the fruits of the benefits. Icon Star Allu Arjun starrer Pushpa will have the first benefit from the reduction. It will hit the theatres on the eve of Christmas on the 17th of December.
Once the business details of Pushpa are out, we can know if the reduction in Virtual Print Fee (VPF). The release of big films from Tollywood will start with Pushpa followed by KGF, RRR, and Radhe Shyam.
Like the other sectors, the US market was also impacted by the deadly Covid pandemic. The films that were released post the pandemic have recorded encouraging numbers but that is not sufficient to bring the market to a normal state. If any movie of a big star hits the theatres then it would make the market stabilise.
Amid this, the film exhibitors and distributors got a big sigh of relief with the leading theatre chains in the United States have come forward to charge less Virtual Print Fee (VPF) costs. The theatre chains proving their kind heart in the tough time will surely benefit the films and the distributors who went through a massive loss with no big releases for more than one and a half years.
For the unversed, the Virtual Print Fee (VPF) is a fee the producers pay for the theatre owners for certain equipment to project their movies. The fee will be costly and that adds another burden for the producers. As the popular chains have agreed to cut short the fee it will bring a major sigh of relief for the producers.
The reduction in the Virtual Print Fee (VPF) came into effect from the first week of October and the big films that would have theatrical releases will taste the fruits of the benefits. Icon Star Allu Arjun starrer Pushpa will have the first benefit from the reduction. It will hit the theatres on the eve of Christmas on the 17th of December.
Once the business details of Pushpa are out, we can know if the reduction in Virtual Print Fee (VPF). The release of big films from Tollywood will start with Pushpa followed by KGF, RRR, and Radhe Shyam.
