Rocking Idea Of Tholi Prema Makers

Varun Tej has already bowled out Telugu audience with his love story in 'Fida' and he is coming up with another love story 'Tholi Prema'. The movie is hitting the screens on February 10. The movies theatrical rights figures are out now. It is known that his last film 'Fida' set a benchmark for medium budget films by collecting Rs.50 crores.

Whenever a hero film collects a huge figure, the makers of his next film sell the rights more than that figure. But producer and distributor has set a new trend for 'Tholi Prema' by selling the rights for half of the earlier film. Even though 'Tholi Prema' producer is BVSN Prasad, Dil Raju has taken over the project and he is going for own-release in all the areas. Here are the area-wise theatrical rights.

All the figures are in rupees

Nizam 6 cr
Vizag 2.5 cr
East 1.6 cr
West 1.4 cr
Krishna 1.6 cr
Guntur 2 cr
Nellore 0.9 cr
Ceded 3 cr

AP+ Nizam 19 cr

Karnataka 0.8 cr
Rest Of India 0.2cr
Overseas 3 cr

World Wide Total 23 cr

Going by the total, if Tholi Prema collects half the collections of Varun's earlier film 'Fida', it will be in the safe zone. Everybody is appreciating Dil Raju as he sold the movie rights for reasonable prices and it is a good idea indeed. If he sells the rights for exuberant prices, the movie will turn out to be cost failure it doesn't become a blockbuster. It seems the other makers should follow him.