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Biggest Disaster Actually Earns Biggest Profit!
By: Tupaki Desk | 8 Jan 2019 11:59 AM GMT
Some producers and actors seem to understand the game of filmmaking, marketing and distribution better than others. Aamir Khan and Shah Rukh Khan seem to have mastered it.
Shah Rukh Khan started his own production house, Red Chillies Entertainment to promote himself and his movies better. He adopted a business model in which his investment is safeguarded through Satellite and Digital rights mostly from several years.
Hence, even his flops recovered most of their investments with very minimal losses. Similarly even Aamir Khan decided to do so and YRF adopted similar strategy for his Thugs Of Hindosthan.
They sold digital, audio and Satellite rights for Rs. 155 crores prior to release. They even closed China market deal for Rs. 110 crores.
Normally, YRF being the biggest distributor, they wait till release of their films to show the collections and bargain better offers. But this time they closed every deal two months prior to release.
Hence, they got Rs. 265 crores in the bank even before release. Movie is made on Rs. 240 crores budget and collected 135 Nett and only 100 crores share.
That is a huge amount of loss for any others but YRF turned it into a Rs. 125 crores profit venture purely on the craze of cast!
Shah Rukh Khan started his own production house, Red Chillies Entertainment to promote himself and his movies better. He adopted a business model in which his investment is safeguarded through Satellite and Digital rights mostly from several years.
Hence, even his flops recovered most of their investments with very minimal losses. Similarly even Aamir Khan decided to do so and YRF adopted similar strategy for his Thugs Of Hindosthan.
They sold digital, audio and Satellite rights for Rs. 155 crores prior to release. They even closed China market deal for Rs. 110 crores.
Normally, YRF being the biggest distributor, they wait till release of their films to show the collections and bargain better offers. But this time they closed every deal two months prior to release.
Hence, they got Rs. 265 crores in the bank even before release. Movie is made on Rs. 240 crores budget and collected 135 Nett and only 100 crores share.
That is a huge amount of loss for any others but YRF turned it into a Rs. 125 crores profit venture purely on the craze of cast!
