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Tollywood Tempting For OTT Deals
By: Tupaki Desk | 30 July 2020 10:51 AM IST
The on-going pandemic has left us all in a crisis. The demand for content on TV, OTTs has surged double the need and all the platforms like Netflix, Amazon Prime and Disney Hotstar are desperately adding content to help their audience. Even after these many efforts, demand for content is not ending and thatâs where the OTTs are running back of producers.
In Bollywood, almost all the small films have been released on Amazon Prime recently. The sudden lockdown has left the producers of the film just with one option and that is- sell it to OTT! Recently the OTT platforms are just upping the game in Tollywood too. It is said that Amazon Prime offered good money for few films but none of the big films confirmed the deal in Telugu.
Sources revealed that none of the happening producers in Tollywood want to disturb the business of Theaters model by tempting to OTT deals that offer quick money! It is because the money and rules of OTTs is the biggest issue. OTT works only for small budget films as it is limited budget. For example a movie like 'V' of Dil Raju needs 40 Crores as revenue that could be brought by Theaters and other rights procedure and moreover OTTs don't pay that much for movies and they are limited to 15-20 Crores only as of now but if they get the needed breakeven price movies will be lined up in OTT release.
The latest news tells that if the unlock procedure takes time, talk is that movies will be lined up to OTTs only on exclusive rights and negotiations. Till date Ravi Teja's 'Krack' and Sai Tej's 'Solo Bathuke So Better' are in talks with Zee5 and other movies like 'Orey Bujjiga' and many more medium budget films are in talks with Amazon Prime. Let's see how many films will actually wait for theaters and how many will rush to OTTs!
It is evident that the money offered by this OTTs is very less compared to the revenue brought by the Theatrical release for Telugu film that has garnered viewership in Tamil Nadu, Bengaluru and Few areas of the Hindi belt that pay lucrative deals for Theatrical rights alone.
In Bollywood, almost all the small films have been released on Amazon Prime recently. The sudden lockdown has left the producers of the film just with one option and that is- sell it to OTT! Recently the OTT platforms are just upping the game in Tollywood too. It is said that Amazon Prime offered good money for few films but none of the big films confirmed the deal in Telugu.
Sources revealed that none of the happening producers in Tollywood want to disturb the business of Theaters model by tempting to OTT deals that offer quick money! It is because the money and rules of OTTs is the biggest issue. OTT works only for small budget films as it is limited budget. For example a movie like 'V' of Dil Raju needs 40 Crores as revenue that could be brought by Theaters and other rights procedure and moreover OTTs don't pay that much for movies and they are limited to 15-20 Crores only as of now but if they get the needed breakeven price movies will be lined up in OTT release.
The latest news tells that if the unlock procedure takes time, talk is that movies will be lined up to OTTs only on exclusive rights and negotiations. Till date Ravi Teja's 'Krack' and Sai Tej's 'Solo Bathuke So Better' are in talks with Zee5 and other movies like 'Orey Bujjiga' and many more medium budget films are in talks with Amazon Prime. Let's see how many films will actually wait for theaters and how many will rush to OTTs!
It is evident that the money offered by this OTTs is very less compared to the revenue brought by the Theatrical release for Telugu film that has garnered viewership in Tamil Nadu, Bengaluru and Few areas of the Hindi belt that pay lucrative deals for Theatrical rights alone.