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UV's Brand Value Worked For Bhaagmathie

By:  Tupaki Desk   |   28 Jan 2018 6:31 AM GMT
UVs Brand Value Worked For Bhaagmathie
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The audiences show interest to watch the movies on various factors. Sometimes, they hit the theatres with the trust of the actors, director and heroines. Some viewers show interest in watching the film when they were made under some prestigious production houses of the film industry. A few banners in the industry have earned that credibility of living up to the expectations and trust of the audiences. Geetha Arts, Sri Venkateswara Creations, UV Creations and few other banners are some examples of the same. UV Creations was into the production with Mirchi, and their entry was nothing but a blockbuster.

After Mirchi, the producers came up with some more movies. A few films ended as average films, but there is not even a single flop to their name. The production has recently come up with the film Bhaagmathiee starring Anushka Shetty in the lead. Ashok who earlier made Pilla Zamindar, Sukumarudu and Chitrangadha directed the movie. There was not much buzz on the film before the release, and a lot of audiences were not aware of the track record of the film's director. Apart from Anushka, it was the name earned by UV Creations banner that drove the audiences to the theatres.

The banner value has worked well here. Ashok who tasted a flop with Chitrangadha worked hard for this one. The UV producers also created a suitable environment for the director, and he utilised the maximum and brought out his best. The producers also promoted the movie on par with a star hero film. Without UV Creations, the movie would not have been the same, and that's a fact.