Why did Siddharth slam Sports Channel?

Chocolate Boy Siddharth doesn't mince his words on any day. This is one aspect which stirred few controversies and made hog the limelight even during the phase of successive flops.

Siddharth: "Kanna keep calm, now mauka mauka... There's often something killer cooking around the Star Sports offices... Keeping it fresh! Of course star sports owes us deeply for the excessive painful advertising we have to suffer during cricket. We're even."

These day, TV Viewers complain a lot about too many ads on Star Sports channel when ever there is an IPL Season and World Cup Tourney. After all, What could the channels do when the income generated is directly proportional to number of commercials being played. Why don't Sid think that way as he too is making money by featuring in a handful of commercials?