Blockbuster Chikiri Song was a Long Eight-Month Creative Process

Ram Charan fans have been kinda waiting on a proper comeback, especially after Acharya and Game Changer didn’t do much. So now everyone’s pinning their hopes on Peddi. And honestly, the buzz feels different this time. The first look grabbed attention, the song dropped, and suddenly “Chikiri Chikiri” is everywhere, 80 million views total, with Telugu alone pulling around 50 million. Which is too good. And the lyricist, Balaji, ended up revealing a few things that make the song even more interesting.

Balaji said he actually wrote the lyrics in just a few days, which is funny because the whole creative trip with director Buchi Babu stretched for almost eight months. He called this song his first big, sudden hit, kinda wild considering he’s written over 400 songs already. Buchi Babu didn’t want a soft, romantic vibe. He wanted raw desire the hero carries… almost messy, rustic energy. So Balaji even sat with A.R. Rahman for about an hour and a half, helping Mohit Chauhan and Raqueeb Alam, both non-Telugu singers, get the pronunciation right. He joked that even that studio session turned into its own little mission.

Because the director was extremely particular, they kept rewriting lines, scrapping some, arguing a bit, travelling together for months. Balaji said they kept tweaking until the words felt like they came straight out of the hero’s gut. It took forever, yeah, but that grind is probably why the song exploded the way it did. And since Balaji has earlier worked with Sukumar on movies like Arya 2, he seems genuinely happy that all the effort finally paid off in a big way.