Endorsing Gutka Costs Big Time For The Celebrities!

Celebrities enjoy massive popularity and craze among people and companies show interest in signing them as brand ambassadors. However, celebrities promoting certain products raise doubt on whether there should be any line barring a few products that should not be endorsed.

The decision to endorse Gutka products cost a few celebrities big time and the court served notices to them. The development of serving notices to the celebrities was informed to the concerned Court by the government.

As per the media reports, a contempt petition was filed with the Lucknow bench of the Allahabad High Court seeking orders to seek action against celebrities for endorsing harmful products that would harm public health.

It is known that Shah Rukh Khan, Akshay Kumar, and Ajay Devgn, the top stars of Bollywood are promoting the Gutka brand and they are appearing together in the ad. The three stars are Padma awardees and despite this, they are promoting the brand.

The petition was filed with the High Court a few months back seeing action on the celebrities. However, it is said that the notices were sent to the three celebrities in October. But the news came out lately.

It has to be mentioned here that Akshay Kumar terminated his contract with the company due to criticism. While he ended his contract, two other celebrities are continuing their contract as per the information.

The three stars in the news are among the top stars. Akshay Kumar is one of the highest-earning celebrities in the world and Shah Rukh Khan scored two big hits at the box office with Jawan and Pathaan. Ajay Devgn is the action star in the industry.