Big Hero Film on OTT: Why The Fake Hype!

It has become increasingly common for OTT platforms to acquire Telugu films for exorbitant prices and particularly so if they come with superstar tag. The same case with a recent big film that completed its theatrical run and premiering on OTT soon.

A major Telugu hero film, which released during the Sankranti season, failed to impress at the box office and faced heavy trolling on social media.

Despite the poor theatrical performance, the OTT platform set to stream the film soon appears to be attempting to generate hype through exaggerated claims.

They’re using outdated tactics like “historic demand” and “server crashes.” Industry observers say these strategies are unlikely to resonate with modern audiences and could even backfire, as fans are already aware of the film’s reception.

Experts suggest that rather than relying on artificial hype, OTT platforms should focus on genuine engagement through creative campaigns, trending content, and short-form promotional material that adds value to viewers. Using old-school gimmicks to create excitement may come across as forced and further fuel criticism.

The OTT release, however, does give the platform an opportunity to reach viewers who skipped theaters, but transparency and content-driven promotion will be key.

Analysts caution that attempting to manipulate audience perception with fake hype could harm the platform’s credibility, especially in an era where social media reactions are immediate and highly visible. Fans are watching closely, making authentic engagement more important than ever.