Chiru, Balayya Break Internet With Ad Fees

They may be veterans in the industry, but on hoardings across Hyderabad, Megastar Chiranjeevi and Nandamuri Balakrishna are flexing brand power like they’re still in their 20s. These senior stars aren’t just ruling the box office - they’re also cashing in big on endorsements. With every other junction showing one of the big four - Chiru, Balayya, and Nagarjuna - the spotlight is now on how these seasoned stars are rewriting the rules of brand endorsements in Tollywood.

Chiranjeevi, the original ad king among his peers, made headlines way back with his explosive Thums Up campaign - one that even sparked controversy for its daring tone. These days, he’s seen endorsing Country Delight, still commanding attention with effortless charm. Though he’s slowed down in the ad circuit compared to his peak, Chiru’s association with premium and family-centric brands keeps him in the game with relevance and style.

Meanwhile, Nagarjuna has long been a trendsetter in the endorsement space. Whether it’s Meswak toothpaste or Kalyan Jewellers, Nag’s ad career is as polished as his onscreen presence. He’s even shared screenspace with Amitabh Bachchan in commercial campaigns - a rare crossover moment. His long-standing association with lifestyle and wellness brands proves that when it comes to sophistication and mass appeal, Nag still leads from the front.

And then comes Balakrishna, once a total outsider to the ad world, now a marketing machine. Thanks to a stunning streak of blockbusters, his brand value has skyrocketed. From retail chains to plotting ventures, Balayya’s in-demand - and reportedly charges over ₹3 crore for just two days of shooting. His energetic ad appearances, especially with co-star Pragya Jaiswal, have turned heads. Tollywood’s senior-most "mass" hero is now its biggest brand magnet. Age? Just a number. Demand? Sky high.