War 2 Will Destroy Coolie In Hindi: Here’s Why?
This dominance comes despite a clash with Coolie, starring Rajinikanth, which is limited to 15-20% multiplex and non-prime single-screen slots
By: Tupaki Desk | 10 Aug 2025 10:54 AM ISTWhen it was first announced that Bollywood superstar, Aamir Khan is going to be a part of Coolie, which marks the collaboration of Rajnikanth and Lokesh Kanagaraj, it was expected that this film would create havoc at the Hindi box office.
However, it appears that this film might not be able to generate as much traction in the Hindi belt, and this is primarily due to the outright domination that is going to be displayed by War 2.
According to the latest reports from leading Bollywood media journalist, there is a strategic screen allocation for War 2, a YRF Spy Universe film, with 80-85% multiplex and nearly 100% single-screen dominance in North India, reflecting Yash Raj Films' aggressive push to maximize box office returns ahead of its August 14, 2025 release.
This dominance comes despite a clash with Coolie, starring Rajinikanth, which is limited to 15-20% multiplex and non-prime single-screen slots, a move that underscores YRF's confidence in War 2's star power with Hrithik Roshan and Jr. NTR and its established franchise, though it risks alienating fans of South Indian cinema, where Coolie has strong pre-booking traction per BookMyShow data.
The final clarity by Wednesday suggests ongoing negotiations with theater chains, a practice rooted in India's competitive film distribution model, where a 2021 FICCI-EY report noted that last-minute screen splits can shift market share by 10-15%, hinting at potential last-ditch efforts by Coolie's producers to secure more screens.
