Devara Faces Uphill Battle for Theater Allotment in Tamil Nadu

As the highly anticipated film Devara, starring Jr. NTR and directed by Koratala Siva, gears up for its release, it is facing significant challenges in securing a sufficient number of theaters in Tamil Nadu. The film's trailer has not generated the expected enthusiasm among tamil audiences, with many expressing disappointment over its content and execution. This lukewarm reception could hinder its ability to attract viewers in a competitive market like Tamil Nadu, where local films often dominate.

Adding to the controversy surrounding Devara is the recent criticism from renowned director S. Shankar. He has accused the film's team of borrowing key scenes from his upcoming adaptation of the Tamil novel *Velpari*. Although Shankar did not explicitly name Devara or Kanguva, many netizens speculate that his comments were directed at this film. This allegation has sparked a heated debate online, with some defending Devara while others express concern over potential copyright infringements. The situation has created a cloud of uncertainty over the film's release strategy and public perception.

On the flip side, Karthi's film Meiyazhagan is also releasing in Tamil. Compared to NTR, Karthi enjoys a significant fan base in Tamil Nadu, and his market demands a large number of theaters. However, despite the film running low on buzz, the distributors in Tamil Nadu prefer Meiyazhagan over Devara. This preference could further limit the number of screens available for Devara, making it an uphill battle for the film to succeed in the state.

With Devara must overcome these hurdles to secure a successful run in Tamil Nadu. The film's producer's reported absence from promotional activities has led to further speculation about the project's stability. This lack of visibility may contribute to doubts regarding Devara's marketing effectiveness and its ability to draw audiences into theaters. As the release date approaches, it will be crucial for the filmmakers to address these issues effectively to maximize their chances of success at the box office.