Not Multiplex, But Telugu Producer Bags “Toxic” Rights

Whenever a big pan-Indian project is released, many Telugu producers often compete to grab the Telugu version theatrical rights. Similarly, it has come out that KGF series fame Yash’s latest film “Toxic” Telugu theatrical rights also amassed huge craze. Earlier, it was reported that INOX-PVR grabbed the rights, but here are the latest updates.

According to the official update given by Dil Raju’s Sri Venkateswara Cinema, the production grabbed the theatrical rights of the “Toxic” movie for the Telugu states. It was revealed that Dil Raju’s distribution arm spent almost ₹120 crores to acquire the rights of this Geethu Mohandas directorial. As the film is set for a March 19th release across the nation, this deal has now been talked about.

As KGF: Chapter 2 collected nearly ₹135 crores gross from the Telugu states alone, it looks like the deal of spending ₹120 crores is a bit high. However, owing to the craze around the movie, the highly volatile content of the movie, as it happens to be a dark action thriller, and with the lack of any big competitor in March, SVC might score a mighty jackpot.

Yash’s Toxic, produced by KVN Productions and directed by Geethu Mohandas, features Nayanthara, Huma Qureshi, Kiara Advani, Rukmini Vasanth, Tara Sutaria, and others in the key roles.