Pricing Issues Continue to Haunt Hari Hara Veera Mallu

Hari Hara Veera Mallu, one of the most anticipated films in Tollywood, is gearing up for its theatrical release on July 24 after several delays. The recently released trailer has sparked excitement among fans, creating a buzz for the movie. However, the film's journey to the big screen hasn’t been without challenges, and its theatrical business remains unsettled.

Typically, large-budget films close their deals quickly once the trailer is out, but Hari Hara Veera Mallu has faced delays that have hindered the momentum. One of the primary reasons for the delay is the shooting schedule, which has been disrupted multiple times. Additionally, the production of the film is not managed by a regular banner, leading to questions among trade experts about its potential.

The key issue at hand is the mismatch between the producers' expectations and the buyers’ willingness to pay for the film’s rights. The makers are reportedly asking for ₹150 crore just for the Telugu states. While the trailer has certainly boosted confidence, some experts feel that a price adjustment to ₹120 crore would make it easier to close deals. With the release date fast approaching, it remains unclear whether the producers will compromise on pricing or stick to their premium demand.