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Hindi Market Relying On South Flicks For Business!

Looks like South films are going to be key for the survival of the Indian box office in 2024.

By:  Tupaki Desk   |   24 April 2024 7:40 AM GMT
Hindi Market Relying On South Flicks For Business!
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While Bollywood had a stellar 2023, things are not looking great this year once again. With movies like 'Pathaan', 'Jawan', 'Gaddar 2', 'Animal' and others doing great business, experts thought Bollywood cinema is back to its glory. But big movies are backfiring once again this year. People expected a lot from movies like 'Bade Miyan Chote Miyan' and 'Maidaan' which failed to get commercial success.

Akshay and Tiger's film was a colossal failure while 'Maidaan' got critical acclaim. Shah Rukh Khan arrived with three films last year and he will not be seen in 2024. Salman Khan and Aamir Khan may also fail to arrive in theatres this year. Ranbir Kapoor too might give 2024 a miss. The rest of the heroes do not have the capacity to shake the box office.

Now, the North market is relying heavily on Southern films to do well. In the second half of 2024, exhibitors are hoping that big films from Telugu and Tamil stars will bring huge business to them. The first film to arrive is 'Kalki 2898 AD'. The movie will arrive at the end of June and it is being made on a grand budget. With stars like Deepika, Kamal Haasan and Amitabh Bachchan doing key roles along with Prabhas being the lead, there are people expecting that the collections will be on par with any other big Hindi film.

'Pushpa 2' is one of the most awaited projects in the North. The first part was a massive success and it became a sensation among North Indians. The songs, Allu Arjun's mannerisms and everything were trending on top. The second part is expected to do a business of around 300-400 crores just in the Hindi market. Apart from that, there is Ram Charan's 'Game Changer', NTR's 'Devara' and Suriya's 'Kanguva' lined up as well. Looks like South films are going to be key for the survival of the Indian box office in 2024.