NTR and Hrithik: What On Earth Is Happening?

NTR and Hrithik Roshan are coming together for War 2 and the film is preparing for release on August 14. Coming to the topic now, Yash Raj Films has made a strategic decision regarding the much-awaited dance number featuring Hrithik Roshan and Jr NTR in the upcoming film War 2.

Instead of releasing the full song online, the makers have decided to keep most of it exclusive to theatres. This choice has been made by producer Aditya Chopra, who believes that holding back the full song will increase excitement and curiosity among fans.

The goal is to make the audience return to theatres to watch the film multiple times just to enjoy the complete version of this high-energy dance number. Both Hrithik Roshan and Jr NTR are known for their impressive dance skills, and their face-off in the film has become one of the most talked-about elements even before the movie’s release.

To build anticipation, the makers will only release a short glimpse or teaser of the song on YouTube. This strategy is aimed at creating buzz on social media and increasing footfalls in cinemas. By doing this, the production team hopes to offer fans a memorable experience that can only be enjoyed on the big screen. It’s a move that highlights the importance of the theatre experience in the age of digital content.