Jr NTR's Dragon: Prashant Neel’s Terrific Business Strategy

The last couple of weeks, it has been claimed by some media handles that Junior NTR's upcoming heavy-budgeted actioner, Dragon, which is being directed by a super talented Prashant Neel, got sold for a record price when it comes to North America distribution rights. Neither the film’s first look nor the title nor the teaser was revealed until now, but the discussion about the business is going like hotcakes.

Usually, the overseas rights of Telugu films fetch high prices, and the two for big stars like NTR. Definitely, the price will be much higher. However, Prashant Neil hasn't sold the distribution rights to any party on behalf of the producer. We are hearing that Prashant himself will keep those rights and will give them to some distributors to release the film on a commission basis.

That means maybe Prashant Neel is taking North America rights as part of his remuneration, like how Shah Rukh Khan takes Middle East rights and Megastar Chiranjeevi takes Nizam rights. Coming to Dragon. The filming is currently happening in Jordan as that unit is canning some important action sequences there. By the end of summer, it looks like the whole of Dragon Shooting will be wrapped.