Beyond the Hype: Kalki's OTT Price Tag Raises Eyebrows

Superstar Prabhas's upcoming sci-fi extravaganza, Kalki 2898 AD, is grabbing headlines not just for its high-octane visuals and star-studded cast, but also for the buzz surrounding its OTT rights. With the film's theatrical release slated for May 9th, streaming giants like Netflix and Amazon are reportedly vying for digital distribution rights.

However, the price tag attached might throw a wrench in the works. News reports suggest the makers are demanding a whopping Rs. 200 crore for the OTT rights. While no official confirmation exists, this astronomical figure has gone viral. In contrast, streaming platforms are said to be countering with offers between Rs. 150-170 crore.

This price point raises questions about the film's potential return on investment. Kalki 2898 AD boasts a massive budget, reportedly exceeding Rs. 600 crore. While Prabhas's presence and the film's unique genre are sure to generate excitement, the OTT platform willing to meet the makers' asking price will need a significant viewership to recoup their investment.

Despite the uncertainty around the OTT rights, Kalki 2898 AD remains highly anticipated. Prabhas's first superhero role alongside Deepika Padukone, Amitabh Bachchan, and Kamal Haasan is a spectacle many fans are eager to witness. Whether the film lives up to the hype and its OTT price tag remains to be seen, but one thing's for sure - Kalki 2898 AD is a project guaranteed to keep audiences buzzing.