Hybrid pricing For Kuberaa: Need Of The Hour!

It is already known that Dhanush and Nagarjuna are coming together for Kuberaa, which is being directed by Sekhar Kammula. The film is preparing for release on June 20 and the promotional campaign is in full swing for the same already.

In this context, the producer of the film Suniel Narang has revealed that they are opting for a hybrid pricing model for the film with regard to ticket prices. He revealed that the film will have a dynamic pricing based on the centre and locality of the theatres rather than the standard process.

For instance, if the film has ₹250 ticket prices in the Hitech city, Gachibowli and other live areas in Hyderabad, the pricing in other areas like Kompally will be around ₹250.

This is the dynamic pricing process that is being followed for the film, and an official update has been released by the producer himself.

This is one of the first times that this dynamic and hybrid process is being implemented for a mainstream Telugu film and it has to be seen if this would be entirely successful. If this model works out for this film, then the natural expectation is that other films could also be following the same formula based on the regional and locality.

The film is now set for a big release on June 20 and it is expected to the test of the Telugu audience who have been waiting for a winning theatrical experience for a long time now.