Theatrical Blockbuster: OTT Giants Running After It!

Generally, leading OTT platforms across the country have started to size down when it comes to aquiring new films as they are fearing huge losses. But that is not the case with recent theatrical blockbuster, Mahavatar Narasimha, which is setting the box office on absolute fire.

The buzz around Mahavatar Narasimha continues even after its strong theatrical run, and now the focus has shifted to the OTT space. During the pandemic, digital platforms competed fiercely to bag movie rights, often paying record prices.

But in the past two years, the trend has reversed, with OTTs becoming more cautious and selective in their purchases. Despite this shift, Mahavatar Narasimha has managed to create a fresh race among leading platforms, proving its strong demand.

The film’s massive box office success and audience craze have placed it in a unique position. Industry reports suggest that multiple OTT giants are vying for its digital streaming rights, and the competition is pushing offers higher than expected.

This scenario is unusual in the current climate, where most films struggle to secure good deals. For producers, this is a major advantage, as the film’s hype is translating into solid negotiations in the digital space.

If finalized at the projected figures, Mahavatar Narasimha could set a new benchmark for post-pandemic OTT deals. It shows that while average content may find it hard to attract buyers, blockbuster films with strong theatrical runs still command premium attention in the digital market.