Not Tollywood, but Mollywood rules first quarter of 2024

The Malayalam film industry is having an incredible year in 2024, outshining other industries with its remarkable success. Known for its content-driven movies, Malayalam cinema is reaching new heights this year, raking in over five hundred crores with just four movies. What’s even more astonishing is that these movies aren’t relying on flashy visuals or big budgets.

Leading the pack is 'Manjummal Boys', which has already crossed 230 crores and is on track to claim the top spot. Its Telugu version's final run could push it even further. Another standout success is 'Premalu', which exceeded 150 crores despite tough competition in the Telugu market. These movies have not only found success in Malayalam but also in other languages.

Prithviraj Sukumaran's 'The Goat Life Aadu Jeevitham' has also joined the 100 crore club, resonating with audiences in Kerala despite not performing as well in other regions. Similarly, Mammootty's 'Bhrama Yuga' may have faltered in Tollywood but still managed to surpass 60 crores in global collections. When combined, the cumulative earnings of these films surpass half a billion.

This year, Malayalam cinema stands out with an unprecedented number of blockbusters within just three months. While it may trail slightly behind in terms of investment returns due to higher production costs, individual films like 'Hanuman' still reign supreme. Despite stiff competition, it’s projected to earn between 130 to 150 crores.

Producers are capitalizing on this success by exploring dubbing and remake rights, while exciting Malayalam collaborations are in the pipeline. As the industry continues to thrive, the future looks bright for Malayalam cinema, reaffirming its position as a powerhouse of quality filmmaking.