Mallu Films Conquering Audience With Quality!

In the past few weeks, we have witnessed a bunch of Malayalam movies alongside straight Telugu releases. 'Premalu' which was released in March did exceptionally well while Prithviraj Sukumaran's 'Goat Life' won a lot of critical acclaim. Apart from that, the latest release 'Manjummel Boys' is also doing pretty well at the Telugu box office.

It was a holiday on Tuesday due to Ugadi and the turnout for 'Manjummel Boys' and Premalu' is very good. What's more interesting is the fact that they managed to bring the audience despite not doing heavy promotions. The analysts are curious to find out why Malayalam movies are getting such a nice reception from the Telugu audience.

While the undeniable quality of those films is the main reason, it is the lack of releases from the Telugu film industry that is playing into the hands of these dubbing movies. 'Premalu' is a simple romantic comedy with sharp one-liners and an adorable lead pair. It attracted the youth instantly with a good dose of entertainment. On the other hand, 'Manjummel Boys' is an edge-of-the-seat survival drama. We root for the characters and clap for their victory at the end.

While it is a fact that 'Tillu Square' did fantastic business and 'Family Star' is still able to attract a few despite the bad talk, there are no other notable releases. The Telugu film industry is unable to utilize the summer holidays as there are no big releases till the end of the elections which happens on 13th May. Let us see how things turn out in the coming days.